Business articles of our business experience to provide you insights

We continually write articles of our business experiences to provide you with helpful insights for your business

20 Mar 2017

To have a business advisor, or not

by Tom Angelis | posted in: Business Management | 0

One of the most frequent questions I am asked by CEOs and senior business executives is how do I know when I should get a business advisor or have an advisory board? My response is always the same, why do … Continued

20 Mar 2017

Marketing ROI: 4 Steps Between the “R” and the “I”

by Tom Angelis | posted in: Marketing Strategy | 0

The task of tying marketing ROI to business return is not a straightforward concept. A decade ago few were paying attention to the need to connect marketing investments to business performance. But now, The concept of ROI analysis is straightforward. … Continued

20 Mar 2017

The Need for Marketing to Speak from the Financial Side of the Table

by Tom Angelis | posted in: Marketing Strategy | 0

I recently was presenting to a group of CMOs on Return On Marketing Investment and a question came up related to why marketing needed to defend their budget with ROI analysis when they had solid analytics showing their programs were … Continued

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We continually write articles of our business experiences to provide you with helpful insights for your business